Wednesday, 15 July 2015
Thursday, 9 July 2015
Evaluation of Final TV Advertisement
Is your advert fit for purpose?
The brief was to create a 30 second advertisement for a chocolate bar that had to be re-branded. Our advertisement was successful and met the brief because we made it 30 seconds long, used the appropriate conventions and I believe our advert is going to be successful because it can relate to the public. I think re-branding our advert is going to attract more and newer customers because it's different compared to competing products, it has different qualities than competing products and our advert isn't the typical cliched production- it is simple, something that everyone can relate to and that's what makes it stand out and eye catching.
Clarity of communication
When planning our pitch, me and Kaval agreed to have as little writing and more images and figures so we could speak up and project our product more clearly and confidently. We planned our main idea but also had our second which linked into the initial main one. Our main idea in the pitch was laid out with pictures to represent each scene, the reason we did it like this was to make it easier to talk about and also to make it a lot simpler to imagine and understand and we also presented primary research which made the idea a lot stronger. Our pitch was presented to our media teachers. After our pitch was complete, they congratulated us on a good pitch and then gave us feedback. The feedback given was on how we could improve our ideas, and the different things we could add or even change in our initial idea to make it reach beyond the expectations. I think with their opinion it made our current idea a lot stronger and better to use in our advertisement. Our idea was conveyed effectively, when presenting our ideas; we made sure that we kept referring back to our market research and we also gave one another the same and equal time to speak without making it look sloppy. By doing this, we allowed ourselves to get a better understanding of the product itself and helped us actually pitch the idea easily from making little mistakes.
Appropriateness to audience compared with original intentions
The previous adverts were launched in 1960 and 1984, we noticed that their target audience would be more of a mature and adult audience but for both genders based on their key characters. From our primary market audience we saw that not many people knew about Turkish Delight from its desolation of broadcasting and advertising, meaning that it gave us the upper hand in some ways as we had the power to attract new customers and also the old ones who used to purchase it. To make sure we aimed at our target audience, we chose Jess our 30 year old female. We chose her because she is a naturally bubbly and lively person with a great personality which allowed us to work better with her. We got her to wear her everyday normal clothes that she would wear on an evening to watch TV, this is because we wanted to aim our advert at everyone and make it realistic and eye-catching. We also chose a homely environment; this was to make sure that we did not involve any hierarchy that could of offended anyone.
Effectiveness of techniques
There was some issues when it came to editing where our actress didn’t want to speak in the advert so we had to work around that, using Kaval as the voice-over instead using what she was scripted to say. Kaval and I made sure the editing was kept simple because I wanted it to look professional but nothing childish and amateur, as my target audience were adults, we wanted to make it look simple but very professional and relatable to our target audience. We used a jingle as our song, to make the advert seem jolly but very relaxed, almost like representing the mood of our key character. The graphics we used were simple but we used them to represent the dialogue of our actress and we wanted something that would be eye catching, so using them graphics keeps the viewer interested in what Jess is saying.
Effectiveness of content
We made our advert very simple and relatable to our audience. In our advert, there is a woman flicking through magazines, looking very bored. She reaches under the cushion and finds the chocolate bar in which she takes a bite out of and thinks “Now that’s a delight”, allowing the audience to assume the chocolate bar has changed her mood and made her day delightful. I think that between 0:00-0:14 of my advert, the scene can relate to the audience because we’ve all had that hungry feeling when we’re bored and have nothing to do so when we find something to eat, we get a nice content feeling along with it. Also I believe that we can attract new customers with our chocolate from the finishing scene at 0:26 where it says ‘Now with 92% less fat’ due to the fact that most women and men are now conscience about weight and want to stick to eating less fatty foods and more healthier options, so this chocolate bar can be a healthy treat for our audience. Overall, I think we succeeded by making it 30 seconds long, we carried out all the appropriate research for our chocolate bar and we also transformed the advert in hoping to attract newer and younger customers to the chocolate bar.
Effectiveness of conventions
In our advert we used a variety of different conventions, including: music, graphics, a key character and pack shot. We chose these conventions because we thought it would work well for our 30 second advert, it would also look professional because most adverts on television have the same conventions and also because without the conventions put together, the advert would be bland and boring with no story or message. Myself and Kaval wanted the advert to attract new customers as well as the old ones so we used a young woman as a key character to represent what type of audience we wanted to interest, we also used soft music and colours to make the advert look relaxed and chilled because that is how we were trying to portray the chocolate bar to the public and how it would make the consumer feel during and after they ate it.
Impact of Work
I believe that our advert does have a positive message because it’s different from other competing advertisements for chocolate bars. Our advert promotes its qualities by showing and encouraging how it can make you feel after consumption- very delightful and relaxed, it’s simple and realistic than other chocolate advert where they are over the top and improbable and our advert also promotes how it has 92% less fat in a bar meaning we can attract people that are health addicts or a conscience about their weight. I know our advert will attract newer customers as well as the old ones because we have used a simplistic setting with a young character, our research showed us that some people didn’t even know what a Turkish delight was so by representing and re-branding it, I believe we can attract buyers to try it for their self and see how it makes them feel, for example in 0:00- 0:07 the woman is looking very bored flicking through magazines trying to pass time- everyone can relate to that meaning it would attract the public to make them watch what happens. Also at the end of the advert we see the chocolate bar appear with the slogan, that can recreate the memory where the old customers saw it advertise for the first time, so -feeling nostalgic- they might want to take a trip down memory lane and buy the chocolate bar.
Technical Qualities
The filming and editing process was quite simple, as there were only 2 main scenes in our advert, the only thing we was editing together was the music and graphics to finalize the whole advertisement together. In saying that, there was issues with filming; because I have a part time job, I was working a lot in the days we needed to film so I was unable to film everything with Kaval. We was in constant contact with each other and kept one another updated on how everything was going. We decided that I would film any scenes that needed to be re shot but luckily there wasn't. Editing was simple but it took a long time as we wanted the advert to look great, we got a few tips of one of our class mates on how to make it look professional and not tacky, so by following him and using the conventions that we did, I am very pleased with our advertisement.
Aesthetic Qualities
The brief was to create a 30 second advertisement for a chocolate bar that had to be re-branded. Our advertisement was successful and met the brief because we made it 30 seconds long, used the appropriate conventions and I believe our advert is going to be successful because it can relate to the public. I think re-branding our advert is going to attract more and newer customers because it's different compared to competing products, it has different qualities than competing products and our advert isn't the typical cliched production- it is simple, something that everyone can relate to and that's what makes it stand out and eye catching.
Clarity of communication
When planning our pitch, me and Kaval agreed to have as little writing and more images and figures so we could speak up and project our product more clearly and confidently. We planned our main idea but also had our second which linked into the initial main one. Our main idea in the pitch was laid out with pictures to represent each scene, the reason we did it like this was to make it easier to talk about and also to make it a lot simpler to imagine and understand and we also presented primary research which made the idea a lot stronger. Our pitch was presented to our media teachers. After our pitch was complete, they congratulated us on a good pitch and then gave us feedback. The feedback given was on how we could improve our ideas, and the different things we could add or even change in our initial idea to make it reach beyond the expectations. I think with their opinion it made our current idea a lot stronger and better to use in our advertisement. Our idea was conveyed effectively, when presenting our ideas; we made sure that we kept referring back to our market research and we also gave one another the same and equal time to speak without making it look sloppy. By doing this, we allowed ourselves to get a better understanding of the product itself and helped us actually pitch the idea easily from making little mistakes.
Appropriateness to audience compared with original intentions
The previous adverts were launched in 1960 and 1984, we noticed that their target audience would be more of a mature and adult audience but for both genders based on their key characters. From our primary market audience we saw that not many people knew about Turkish Delight from its desolation of broadcasting and advertising, meaning that it gave us the upper hand in some ways as we had the power to attract new customers and also the old ones who used to purchase it. To make sure we aimed at our target audience, we chose Jess our 30 year old female. We chose her because she is a naturally bubbly and lively person with a great personality which allowed us to work better with her. We got her to wear her everyday normal clothes that she would wear on an evening to watch TV, this is because we wanted to aim our advert at everyone and make it realistic and eye-catching. We also chose a homely environment; this was to make sure that we did not involve any hierarchy that could of offended anyone.
Effectiveness of techniques
There was some issues when it came to editing where our actress didn’t want to speak in the advert so we had to work around that, using Kaval as the voice-over instead using what she was scripted to say. Kaval and I made sure the editing was kept simple because I wanted it to look professional but nothing childish and amateur, as my target audience were adults, we wanted to make it look simple but very professional and relatable to our target audience. We used a jingle as our song, to make the advert seem jolly but very relaxed, almost like representing the mood of our key character. The graphics we used were simple but we used them to represent the dialogue of our actress and we wanted something that would be eye catching, so using them graphics keeps the viewer interested in what Jess is saying.
Effectiveness of content
We made our advert very simple and relatable to our audience. In our advert, there is a woman flicking through magazines, looking very bored. She reaches under the cushion and finds the chocolate bar in which she takes a bite out of and thinks “Now that’s a delight”, allowing the audience to assume the chocolate bar has changed her mood and made her day delightful. I think that between 0:00-0:14 of my advert, the scene can relate to the audience because we’ve all had that hungry feeling when we’re bored and have nothing to do so when we find something to eat, we get a nice content feeling along with it. Also I believe that we can attract new customers with our chocolate from the finishing scene at 0:26 where it says ‘Now with 92% less fat’ due to the fact that most women and men are now conscience about weight and want to stick to eating less fatty foods and more healthier options, so this chocolate bar can be a healthy treat for our audience. Overall, I think we succeeded by making it 30 seconds long, we carried out all the appropriate research for our chocolate bar and we also transformed the advert in hoping to attract newer and younger customers to the chocolate bar.
Effectiveness of conventions
In our advert we used a variety of different conventions, including: music, graphics, a key character and pack shot. We chose these conventions because we thought it would work well for our 30 second advert, it would also look professional because most adverts on television have the same conventions and also because without the conventions put together, the advert would be bland and boring with no story or message. Myself and Kaval wanted the advert to attract new customers as well as the old ones so we used a young woman as a key character to represent what type of audience we wanted to interest, we also used soft music and colours to make the advert look relaxed and chilled because that is how we were trying to portray the chocolate bar to the public and how it would make the consumer feel during and after they ate it.
Impact of Work
I believe that our advert does have a positive message because it’s different from other competing advertisements for chocolate bars. Our advert promotes its qualities by showing and encouraging how it can make you feel after consumption- very delightful and relaxed, it’s simple and realistic than other chocolate advert where they are over the top and improbable and our advert also promotes how it has 92% less fat in a bar meaning we can attract people that are health addicts or a conscience about their weight. I know our advert will attract newer customers as well as the old ones because we have used a simplistic setting with a young character, our research showed us that some people didn’t even know what a Turkish delight was so by representing and re-branding it, I believe we can attract buyers to try it for their self and see how it makes them feel, for example in 0:00- 0:07 the woman is looking very bored flicking through magazines trying to pass time- everyone can relate to that meaning it would attract the public to make them watch what happens. Also at the end of the advert we see the chocolate bar appear with the slogan, that can recreate the memory where the old customers saw it advertise for the first time, so -feeling nostalgic- they might want to take a trip down memory lane and buy the chocolate bar.
Technical Qualities
The filming and editing process was quite simple, as there were only 2 main scenes in our advert, the only thing we was editing together was the music and graphics to finalize the whole advertisement together. In saying that, there was issues with filming; because I have a part time job, I was working a lot in the days we needed to film so I was unable to film everything with Kaval. We was in constant contact with each other and kept one another updated on how everything was going. We decided that I would film any scenes that needed to be re shot but luckily there wasn't. Editing was simple but it took a long time as we wanted the advert to look great, we got a few tips of one of our class mates on how to make it look professional and not tacky, so by following him and using the conventions that we did, I am very pleased with our advertisement.
Aesthetic Qualities
The advert itself was set in a living room with a young woman in her early thirties, she was flicking through a magazine looking quite dull or bored with the day then finds a chocolate bar and eats it. I thought the advert looked great after we got the idea inspired from the previous Galaxy advert where the woman is also flicking through a magazine, clearly gets the craving for chocolate, goes the fridge to find out her friends have eaten it but finds a spare one in a box under her sofa. We changed it because we didn't want to copy it and make it look unoriginal so we put the chocolate bar under cushion for our actress to find. Me and Kaval wanted to make our advert be relate to our audience and not be the typical, cliched advert where they're on paradise island so we set it where the majority of the public spend their time when they have nothing to do. The key characters clothing was quite casual and "loungey" to blend in with the location and worked well with our idea, the setting was exactly how we wanted it, to be genuine and relatable for our audience and I believe all of these factors mixed very well with one another in order to create the advertisement we had planned.
Wednesday, 1 July 2015
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