Pitch Reflection

Carrying out and applying audience and product research

I think me and Kaval got some good research regarding our Turkish bar as we were able to break the whole bar down into the ingredients it contained and how healthy it was for the consumer. We also got the ethos of the two brands Turkish Delight and Cadbury, which we would later compare in on presentation. 

Presentation of the research

When I came to presenting our research, I believe me and Kaval did the best we could in terms of breaking down the chocolate bar and its competitors and comparing the nutritional values between all bars. We showed our market research and did a lot of comparisons to show how our chocolate bar is different and better than any others in the market.



Presenting your idea

Looking back on our presentation, I would say me and Laval were good presenters. We explained everything is as much detail as possible and didn't go topic or waffle on about different points in our slides. There was some minor errors I made whilst presenting the idea, either I would get lost or forget what I was saying so Kaval would jump in to help me (7:51) & (15:14). After watching the pitch on YouTube, I thought I could of looked more towards the persons I was pitching too rather than looking at the board and Kaval a lot. 

Feedback about your idea

After pitching our idea, we got feedback regarding our advert itself and how we would film it and aim it too. In terms of how well did I answer or respond to the question asked, I personally thought me and Kaval answered them quite well because we knew what we was talking about and always had an idea of how it could be improved. In the end, we changed our idea slightly to what Sir suggested -with the husband asleep on the couch- because it worked a lot better and made more sense.


Action points to develop in the pre-production

After the feedback we received, me and Kaval rethought our target audience and advert and changed it to attract a slightly younger target audience as well as our original target audience so our product could be re-introduced. We also chose to rewrite our advert scenario to what Mr Phillipson suggested because it seemed more realistic and made more sense.

Storyboard

Production Log Week 3

What  progress did you make since your previous entry?

Since last week we have made great progress; I finished the storyboard and Kaval found two suitable tunes for our advert, all we had to do was decide what one to use. After I uploaded and embedded the storyboard to my blog, we was ready to get everything looked over by sir so he could grant us to film for next week.

not our storyboard

What logistical challenges did you face and how did you overcome them?

We had problems in visualizing how our advert would look, we wanted it to look realistic and professionally but time was against us with finding a suitable setting, actors and equipment to make our advert how we wanted it. With help from our teachers, we both came to a conclusion to use a green-screen because it would be easier and cheaper to use than finding a real life setting over a balcony and hiring to use it for 3 hours.  Kaval also found actors that we both thought were suitable to sue in our advertisement as the key characters.

What technical challenges did you face and how did you overcome them?

There was hardly any technical problems for us to have because we didn't have any equipment to use or film with. I would say that the only technical problem we had was that we didn't have the camera meaning we would be wasting time to film and get the work done on time.

What targets do you aim to achieve before your next entry?

By next week, we aim to decide on a song to use for the advert, to have all our work up to date on blogger and to start and complete filming and start editing our advertisement together.

Risk Assessment

Production Log Week 2

What  progress did you make since your previous entry?

Since last week me and Kaval have completed all of our pre-production. We have also completed making our graphics for the advert, which we felt was an important factor in production- espeically for our style of advertisement.

What logistical challenges did you face and how did you overcome them?

We had issues in trying to get 2 scenes to fit together in our advert, we thought about scrapping one in order to same time and hassle but we realized it wouldn't make sense and would ruin the advert so Kaval thought about an edit transformation after filming which help to save time. This would make it look more professional and subtle.

What technical challenges did you face and how did you overcome them?

Me and Kaval could not agree on a tune for advert, he wanted something relaxing and I wanted something with a beat. In the end we both decided to go for a tune that had a beat but was gentle and soft. Our next problem was that we had to find the song or tune that was copyright free so we didn't breach the copyright law. We looked on Google and found many songs that met our requirement so we should find one we like by next week.

What targets do you aim to achieve before your next entry?

By next week we aim to find a tune for our advert that we both agree on and to finish the storyboard so we can start filming.

Crew List

Prop List

Production Log Week 1

What  progress did you make since your previous entry?

At the moment, me and Kaval are doing our pre-production and brainstorming our idea of what to do for our advert, we are considering changing our current target audience aim to a younger group so we can attract new customers as well as reuniting it with its previous consumers. 

What logistical challenges did you face and how did you overcome them?

The only logistical challenge we faced was trying to make our idea look realistic and believable compared to a typical cliched and stereotypical chocolate advert. We decided to scrap our paradise advert and make it more realistic with either a green screen of shooting something simple or filming on a balcony of an apartment or flat. 

What technical challenges did you face and how did you overcome them?

This week we did not face any technical problems because we were not given anything to film with. 

What targets do you aim to achieve before your next entry?

We hope to finish all pre-production and have a clear and solid idea of our advert so we can start filming to keep up to date with the deadline in June. 

Location Recees

Cast List

Production Schedule

Pitch Q&A

Pitch for Turkish Delight

Turkish Delight Presentation